jessie is jleftovers
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VANG
Publication/Printed Media
VÀNG is my response to the ISTD Milestones brief (2025). Basically, it is a multi-format work that explores the relevance of bolero to overseas Vietnamese (Việt kiều), and the generations that come after them.
Vietnamese bolero is a genre of music that is close to our hearts, and in strange ways too considering how removed we are from its original context. This publication explores our relationship with bolero in all its intricacies, and celebrates how a few sad songs could permeate that barrier of age, language, and hardship that lies between old and new generation Việt kiều.
For a sneak peak inside, the title ‘VANG’ stems from the way that bolero is often referred to as ‘nhac vang’ or ‘yellow music’ in day-to-day language. Interestingly, the meaning of ‘vang’ shifts between yellow, gold, and blonde depending on context. As I lead you through the milestones of bolero discussion, we’ll see how some view it as gold, some yellow, and how the genre could still prosper after being censored during it’s golden age.
TRANCE MAG
Publication/Printed Media
This first edition of TRANCE MAG is a digital magazine, and a collection of mellow moments buried inside the day to day life. Diary entries, 3am notes to self, full on poetry and/or photos from a personal flower collection -- TRANCE MAG . This edition ended up being about love, something that was on everyone’s mind at the time of making. It sets the tone for what is to come, but you can never be too sure.
Life is an unforgiving transitionary period which can be wasted in the blink of an eye. TRANCE is meant to grab life by the wrist, to almost say aloud “No! Wait a second. I want you to say that again for me. I want to hear it one more time”.
monstera app
UI/UX Design
The Monstera App is a though provoking experience that is disguised as a productivity/self-care app.
To make plant caring more than just making sure the plants are alive and well, the app challenges the user to introspect a bit. I encourage the user to consider the WAY a monstera plant wants, how it percieves, and what we and the plant may share. I suggest that what connects us and the plant is the excitement of a new leaf, which warrants a celebration, similar to a birthday or losing a baby tooth.
Leati
Packaging Design
I spend time having fun too.
Here I developed a packaging series for an imaginary dry food brand, Leati, focused on premium granola. I made custom illustrations and a tactile layout to form this final minimalist design.
To be frank, of all the student work here, this is the one I am the most shy about. This was a rare instance I wasn’t able to hide behind the strength and structure of typography.
Letting myself get in touch with my illustrator self gave birth to Leati.